Reusable Media Assets

In The Telling creates meaningful narratives with digital cinematography and reusable media assets for the health, education, and sustainability markets. Our productions use the power of narrative advocacy to help clients:




RAISE FUNDS
Capital is difficult to come by these days; the market for lending and investing is tight. For the entrepreneur with a good idea, your business and marketing plans have to stand out from the crowd.

In The Telling can enhance your investor presentation with compelling video narratives that show why your business opportunity deserves consideration. Text and still photographs won’t do the job alone. Investors want to see what they’re being asked to fund and who’s doing the asking. Let your team speak passionately on camera about the new venture. Give your prospective investors a close up of your idea in action. Let us sharpen up your investor pitch with a program that grabs attention and captures the power of your big idea.
DEMONSTRATE PROGRESS
Money may seem like its being wasted if the sources of your investment cannot see progress for themselves. For projects that require more than a year to complete, a video update may be the most efficient way to illustrate how far your project has come and what’s left to finish.



In The Telling can demonstrate evidence of your progress, whether through animated blue prints, or close ups on concrete examples, in ways that boost investor confidence. Your organization may have received federal stimulus money for its work in the health, education, or sustainability sectors of the economy. We can help you inform local, state, and national governments using the power of digital filmmaking. Let us tell the story of your progress in ways that keep the project moving forward.
COMMUNICATE TO SHAREHOLDERS
With the recent collapse of the stock market, widespread corporate bankruptcies, and revelations about toxic assets, it’s no wonder that many shareholders are skeptics. Positive reports may alleviate some of their concerns, but there are no substitutes for seeing evidence with their own eyes.

In The Telling brings shareholder news to the small screen in ways that satisfy increased demands for transparency and responsibility while maintaining a sense of optimism for the future. While we refuse to “green wash” offensive environmental practices, or paper over deficiencies in health care and education, our talents for narrative advocacy help organizations communicate with their shareholders in honest, but optimistic ways. Let us enhance your next quarterly report with digital video and the power of narrative advocacy.
PUBLIC RELATIONS
Print as a medium of communication continues to feel the pressure of electronic journalism. Internet-based video sharing, along with blogging and social media, are rapidly disrupting the market for newspapers and magazines, while simultaneously eroding the conventions of radio and television news.

In The Telling brings the experience and sensibilities of traditional journalism to emerging forms of electronic communication, particularly short form videos. We draw from the best practices and vocabulary of classic news reporting to create digital video press releases with a contemporary edge. All our media assets are stored with metadata for easy search and retrieval, further supporting the latest demands for instant information. Let us help your organization make headlines.
EDUCATE CUSTOMERS
New products and services require new stories that inform and motivate your customers to sign up. Old approaches like brochures, prints ads, and even text emails are rapidly being replaced with dynamic video-based narratives.

In The Telling is adept at finding the most compelling aspect of a story and presenting that to customers in engaging, cinematic style. Give us the opportunity to connect you with your customer base with a richer, visual experience.
TRAIN EMPLOYEES
As the global economy shifts from carbon-based to alternative forms of energy, and digital processing continues to revolutionize nearly every aspect of our daily lives, the need for retraining workers to master new skills requires fast, flexible, and effective learning tools.

In The Telling brings a long history of award-winning talents to educational new media. We leverage the power of your experts to clearly explain and demonstrate process steps for knowledge transfer.
TEACH STUDENTS
With funding for bricks and mortar learning institutions facing deeper cutbacks, the demand for high quality education through virtual schools and universities is creating a growth industry. In response, educational publishers are scaling up their e-learning product lines, particularly for mobile computing platforms like smart-phones, tablets, and laptops.

In The Telling is grounded in a tradition of award-winning educational new media development that stretches back to the early days of interactive learning technologies. With a proven track record of high-quality programming for self-paced and distance learning, we provide educational publishers and virtual schools with a knowledgeable and creative development partner on the new media frontier.