Reusable Media Assets

 

We help organizations fight disease, teach our youth, and protect the environment by creating programs for mobile devices, movie theaters, television, and computers.



MOBILE DEVICES


With the recent launch of the iPad which has sold 3 million units in 80 days we are beginning to see new educational products that are combining text, animations, reference links and video clips.

A proliferation of highly functional multimedia appliances will be entering the market in 2010-11 that promise to drive innovation up and costs down.

In The Telling is currently developing an iPad application for a new series of video-based educational cases.







MOVIE THEATERS

As part of a nationwide campaign, In The Telling conceptualized and produced a Public Service Announcement for America's Blood Centers that was seen by more than 20 million viewers in AMC theaters across the United States in May and June of 2010.

TELEVISION
Also for America's Blood Centers, In The Telling wrote and produced a series of 16 Public Service Announcements that will be aired from coast-to-coast on local television stations beginning in July of 2010.

For Rocky Mountain PBS television, In The Telling followed engineering professor and founder of Engineers Without Borders, Bernard Amadei and his team for a new series titled "Haiti: From Crisis to Development".






WEB
Johnson & Johnson hired In The Telling recently to produce a series of short films promoting blood donation. With our mobile production truck, we drove to Central and Northern California for two sets of interviews. During six full days we interviewed 30 people, creating 1,100 high definition video files to load into our server with metadata for easy search and retrieval.

With only a fraction of these reusable media assets, we created over a dozen episodes viewable from the JNJhealth channel on YouTube.